Lets Analyze Ads!!!

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When it comes to analyzing ads, the audience, purpose, use of rhetorical devices help determine if it is effective. There are many ads that catch attention by the techniques that are used to make it stand out. Here are some ads that can be analyzed to see their effectiveness.   

       

Audience: The audience would be consumers of soda

Purpose: The purpose is to create awareness of the harm that soda can cause

Rhetorical Devices:

Logos--It has facts of the diseases that soda causes

Ethos-- It is a reliable source because it from NYC Health and it has a webpage to visit for more information

Pathos--It impacts emotionally because it shows all the sugar packets that are being poured in the soda which is shocking for the audience.

Effectiveness: This ad is effective because it contains facts and it makes the important details stand out. The large font it used to say how much packs of sugar catches our attention because it is a bright pink color and the background is a solid white color to make the more important details stand out.

 

 

Audience: Women

Purpose: The purpose is to encourage women to buy the L'Oreal "Volume Million Lashes" Mascara

Rhetorical Devices:

Logos: It says that the mascara will make eyelashes 3X thicker and add volume

Ethos: The ad build trust because it uses the actress Eva Longoria to show that the mascara works.

Effectiveness: It is effective because Eva Longoria is promoting the mascara and the phrase "become a millionaire" has a connection with the actress since she is wealthy and it encourages the audience to buy the brand since wealthy people use it. It is also effective because the mascara is gold which symbolizes money and it stands out due to the contrast it has with the half black background.

Audience: Consumers
Purpose: Persuade the public to consume coke
Rhetorical Analysis:
Ethos-- Coca-Cola Company
Pathos-- It compares coke with happiness which makes the audience feel comfortable
Logos-- The background makes it look peaceful with the sun shining which creates happiness
Effectiveness: This ad is effective because the Coca-Cola is zoomed in and it shows every single detail of it and the background makes the entire part of the soda stand out. The fresh grass and the sun coming straight from the back makes everything look simple. 
 

Sources:

http://grist.files.wordpress.com/2010/10/nyc_pouringfatcampaign.jpg

http://www.fashioncentral.pk/blog/wp-content/uploads/2010/11/new-volume-million-lashes-mascara-for-your-eyes-only.jpg
http://colabrandrhetoric.weebly.com/uploads/3/0/9/1/30910259/9886691_orig.jpg